Hello.
I’m Samir Muslic — a creative director and brand strategist with a minimalist mindset and decades of experience leading design with clarity and purpose.
I specialize in building thoughtful, human-centered experiences that scale. My work lives at the intersection of storytelling, brand systems, and digital design — from fintech platforms to luxury hospitality brands.
- Intentional color and precise typography
- Whitespace that guides, not decorates
- Design systems built for clarity, scale, and elegance
- Interfaces that feel as intuitive as they look
Great design doesn’t shout. It resonates. Let’s create something meaningful together. Get in touch.
Experience
Dormie Network | 07/2019 – Present
Leading creative efforts for a premium golf lifestyle brand. I developed and implemented a refined brand system, oversaw digital transformation, and led a multidisciplinary team producing high-end campaigns, content, and experiences.
- Built a scalable brand identity across print and digital
- Directed UX/UI for flagship website redesign
- Produced integrated media: photography, video, editorial
FISERV, Inc. | 10/2013 – 07/2019
Redesigned legacy banking applications with user-centered principles. Collaborated with UX teams and developers to create clean, compliant, and scalable enterprise interfaces across financial platforms.
- Led UI modernization across multiple product suites
- Developed high-fidelity prototypes for executive review
- Championed accessible, user-focused design standards
Exmark Manufacturing (Toro) | 12/2007 – 10/2013
Oversaw digital strategy and execution for a leading commercial equipment brand. Led UX for early mobile experiences, directed creative for product launches, and managed content production across channels.
- Designed Exmark's first mobile-optimized platforms
- Produced product photography and branded media
- Unified brand across web, print, and internal tools
MDS Pharma Services | 10/2002 – 11/2007
Led digital communication and marketing initiatives within a highly regulated industry. Created user-focused web tools, streamlined internal platforms, and developed campaigns targeting healthcare and research professionals.
- Redesigned global intranet for usability and speed
- Optimized content strategy for SEO and engagement
- Created lead-gen campaigns for pharmaceutical services
Note: MDS Pharma Services was acquired and dissolved in 2010.
University of Nebraska-Lincoln | 08/2005 – 06/2007
Taught courses in web design, visual storytelling, and publication design. Mentored students on the intersection of design, function, and communication—fostering both technical skills and conceptual thinking.
- Instructed HTML/CSS, layout, and interface design
- Emphasized user experience and cognitive design principles
- Guided students through real-world project critiques
Bailey Lauerman | 04/2000 – 10/2002
Founded and led the agency’s interactive division, integrating digital strategy and design into a traditional creative environment. Produced award-winning campaigns for national clients and helped establish digital as a core agency capability.
- Pioneered digital services for a legacy creative agency
- Led multidisciplinary teams on interactive campaigns
- Recognized in Adweek and Creativity Magazine
