Dormie Network | 07/2019 – Present

Helping turn a collection of exceptional golf clubs into one cohesive brand experience. Built and refined brand systems that brought greater consistency across digital, print, and on-property experiences while allowing each club to maintain its own personality.

• Developed scalable templates and creative frameworks supporting marketing, member communications, and day-to-day brand execution.
• Led creative direction for campaigns, photography, video, environmental graphics, and storytelling across multiple brands.
• Helped reshape the website experience with a focus on usability, clarity, and a more cohesive member journey.
• Partner with executive leadership to connect creative work with broader business goals and long-term brand strategy.
• Collaborating with external partners to maintain high creative standards across projects.
• Explore and implement AI tools that support concept development, improve creative workflows, and prepare the organization for an AI-driven future.
• Collaborate across marketing, membership, hospitality, culinary, and operations to create experiences that feel connected from first impression to final interaction.

This case study is available upon request. Click here to view.

FISERV, Inc. | 10/2013 – 07/2019

Help make complex financial software feel intuitive for the people who rely on it every day.

• Worked with a multidisciplinary team to transform legacy systems into more structured and user-friendly experiences.
• Introduced reusable design patterns that improved consistency across enterprise products.
• Worked closely with product managers, developers, UX researchers, and business stakeholders to solve real customer problems.
• Created prototypes that helped teams align early and make better design decisions.
• Balanced usability, regulatory requirements, and technical constraints while improving the overall customer experience.

Exmark Manufacturing (Toro) | 12/2007 – 10/2013

Helped guide the company's digital evolution as customer expectations—and technology—continued to change.

• Directed redesign of websites and digital platforms with a focus on usability and brand clarity.
• Shaped the visual identity through photography, digital marketing, and integrated campaigns.
• Built content systems that improved collaboration across marketing and product teams.
• Helped introduce responsive, mobile-first thinking as digital experiences evolved.

MDS Pharma Services | 10/2002 – 11/2007

Supported global digital initiatives across multiple healthcare markets.

• Developed a more unified digital brand presence across international regions.
• Redesigned websites and secure online platforms to improve usability and communication.
• Led email marketing initiatives and digital lead-generation efforts.
• Introduced early SEO and digital visibility practices.
• Managed cross-functional projects involving marketing, technology, and business stakeholders.

Note: MDS Pharma Services was acquired and dissolved in 2010.

University of Nebraska-Lincoln | 08/2005 – 06/2007

Shared practical design thinking with the next generation of designers.

• Taught web design with a focus on real-world application, usability, and visual communication.
• Encouraged students to think beyond software by emphasizing structure, perception, and purposeful design.

Bailey Lauerman | 04/2000 – 10/2002

Helped build one of Nebraska's early interactive agency practices while guiding clients and senior executives through the rapidly changing digital landscape.

• Led interactive projects for regional and national clients across web, marketing, and user experience.
• Worked closely with strategy, creative, account, and production teams to deliver integrated marketing solutions.
• Presented creative concepts directly to clients and translated business goals into practical digital experiences.
• Stayed actively involved in design while helping shape the agency's growing interactive capabilities.