Hello.
I’m Samir Muslic — a creative director and brand strategist with a minimalist mindset and decades of experience leading design with clarity and purpose. I specialize in building thoughtful, human-centered experiences that scale. My work lives at the intersection of storytelling, branding, and visual design.
My approach is grounded in restraint, intention, and respect for the audience. Every decision is deliberate; every element earns its place. Through intentional color, expressive typography, and whitespace that guides rather than decorates, I design systems built for clarity, scale, and elegance—creating visual experiences that feel as intuitive as they look and effortless to use.
If you’re building something that deserves clarity and longevity, I’d welcome the conversation. Get in touch.
Experience
Dormie Network | 07/2019 – Present
Leading creative efforts for a premium golf lifestyle brand. I developed and implemented a refined brand system, oversaw digital transformation, and led a multidisciplinary team producing high-end campaigns, content, and experiences.
- Built a scalable brand identity across print and digital
- Directed UX/UI for flagship website redesign
- Produced integrated media: photography, video, editorial
This case study is available upon request. Click here to view.
FISERV, Inc. | 10/2013 – 07/2019
Redesigned legacy banking applications with user-centered principles. Collaborated with UX teams and developers to create clean, compliant, and scalable enterprise interfaces across financial platforms.
- Led UI modernization across multiple product suites
- Developed high-fidelity prototypes for executive review
- Championed accessible, user-focused design standards
Exmark Manufacturing (Toro) | 12/2007 – 10/2013
Oversaw digital strategy and execution for a leading commercial equipment brand. Led UX for early mobile experiences, directed creative for product launches, and managed content production across channels.
- Designed Exmark's first mobile-optimized platforms
- Produced product photography and branded media
- Unified brand across web, print, and internal tools
MDS Pharma Services | 10/2002 – 11/2007
Led digital communication and marketing initiatives within a highly regulated industry. Created user-focused web tools, streamlined internal platforms, and developed campaigns targeting healthcare and research professionals.
- Redesigned global intranet for usability and speed
- Optimized content strategy for SEO and engagement
- Created lead-gen campaigns for pharmaceutical services
Note: MDS Pharma Services was acquired and dissolved in 2010.
University of Nebraska-Lincoln | 08/2005 – 06/2007
Taught courses in web design, visual storytelling, and publication design. Mentored students on the intersection of design, function, and communication—fostering both technical skills and conceptual thinking.
- Instructed HTML/CSS, layout, and interface design
- Emphasized user experience and cognitive design principles
- Guided students through real-world project critiques
Bailey Lauerman | 04/2000 – 10/2002
Founded and led the agency’s interactive division, integrating digital strategy and design into a traditional creative environment. Produced award-winning campaigns for national clients and helped establish digital as a core agency capability.
- Pioneered digital services for a legacy creative agency
- Led multidisciplinary teams on interactive campaigns
- Recognized in Adweek and Creativity Magazine
